Enhancing a loyalty programme with mobility and e-commerce
(Multi-Company Conglomerate, Turkey)

Client objective

A conglomerate with petroleum distribution, retail outlets and banking interests wanted to develop its loyalty scheme through a mobility and e-commerce service

Our solution

  • Designed a customer-centric loyalty scheme that offered airtime as a reward for spending within the client’s group companies and partners
  • Developed an extensive business model including pricing and propositions, coupled with a technical architecture to integrate with existing systems
  • Negotiated airtime rates with local mobile operators while avoiding complex tax burdens
  • Won and nurtured internal stakeholder buy-in, by understanding individual and corporate goals

The impact

Created a unique loyalty scheme for five million customers