Turning technology into a rich customer engagement platform
(Application Developer, Ireland)

Client objective

A mobile application platform provider had vast technical assets and recognised the opportunity to expand its addressable market

Our solution

  • Identified the client’s high-growth customer segment
  • Benchmarked competitors’ capabilities and identified gaps in the market
  • Developed a customer engagement framework, based on existing technical assets and future roadmap
  • Pioneered Direct Carrier Billing(DCB), social media integration and customer analytics into client’s mobile app strategy
  • Revamped the company’s positioning and marketing collateral
  • Crafted and supported pitches to client targets in TMT

The impact

Developed a conceptual framework to easily describe to client’s proposition

Opened doors with new prospects