Talking Telco language grows a new payments sales funnel
(Payment Solution Provider, USA)

Client objective

A global electronic payment processing company saw an opportunity to boost its customer base by reaching into the telco market

Our solution

  • Developed a series of five high impact thought leadership papers, designing innovative payment models to create new revenue opportunities for telco market
  • Landscaped the client’s market opportunity, including market size, competition, payment innovations and high-growth geographies
  • Identified specific target prospects and generated sales leads by leveraging our contact network and raising the client’s profile on stage at industry events
  • Redesigned the strategy and storyboard behind the client’s sales collateral, used consistently in client keynote speeches and sales meetings
  • Stretched our thinking to develop future-focused thought leadership
  • Empowered the marketing and sales team with in-depth industry knowledge, ensuring a self-sustainable framework to maintain a new sales funnel

The impact

The thought leadership series has been a strategic door-opener with client prospects

A significant new sales funnel was developed and pitch meetings were facilitated