Negotiations across Europe brings mobility to a fixed operator
(Telecoms Operator, Global)

Client objective

A global fixed line operator saw an opportunity to expand its enterprise business through a mobile proposition

Our solution

  • Identified enterprise customer need in 3 countries, including the communication features that improve their work life and the competitive offer
  • Negotiated coverage with multiple European operators, developing a win-win business case and deep relationships
  • Designed the network architecture, including OSS/ BSS
  • Created a 3-year product roadmap, pinning down the requirements from testing to feedback loop to added features
  • Developed a go-to-market strategy for each geographical offering, tailoring the marketing and sales strategies to customer needs
  • Engaged our client in a collaborative workstream to ensure that the launch strategy and skillset was passed on for future rollouts

The impact

The client launched as a Mobile Virtual Network Operator (MVNO) in 3 countries ahead of schedule in 3 months

Our launch strategy enabled the client to overachieve the predicted 1 year revenue, and gain new enterprise customers