From device manufacturer to an ‘as-a-service’ customer engagement platform (Device Manufacturer, UK)

Client objective

A device manufacturer wanted to secure investment and define its market position with a proprietary device management and loyalty software

Our solution

  • Established customer trends for loyalty and hardware
  • Developed an innovative proposition combining core manufacturing assets with new software capabilities
  • Identified potential investors from our network and beyond
  • Crafted an engaging investor pitch

The impact

A new market innovation covering devices,connectivity and a customer engagement software was created. This in turn lead to investment being secured.