Building banking loyalty using mobile service rewards
(Retail Bank, UK)

Client objective

A global retail bank wanted to use mobile service innovation to create customer loyalty

Our solution

  • Profiled the bank’s customer base, identifying churn factors
  • Benchmarked global best practice reward schemes and MVNO services
  • Modelled scenarios to identify tariffs best suited to subscriber base
  • Built a five-year business case
  • Developed mobile proposition roadmap and architected a payments ecosystem

The impact

An innovative mobile loyalty concept was introduced to the bank