Building new revenues and trust with telematics
(Car Manufacturer – Telematics, USA)

Client objective

A global automotive company wanted to develop new revenue streams and safety features by launching a telematics service

Our solution

  • Conducted a market assessment for USA and Europe to understand user needs and competitors’ IoT strategies
  • Developed the pricing and proposition, which included car diagnostics, information services, group sharing, voice and data
  • Negotiated airtime and content agreements with Mobile Network Operators (MNOs)
  • Designed an end-to-end service roadmap and launched the client’s Mobile Virtual Network (MVNO) service
  • Established customer trends for in car services in USA and Europe
  • Identified the innovative telematics service features that could drive revenue and loyalty
  • Designed an end-to-end service and architecture roadmap
  • Negotiated airtime and content agreements
  • Built a new pricing concept for data and content

The impact

Built and launched the service roadmap across Europe