Developed a new flexible platform and launched a new sub-brand for an undeserved segment
(Telecoms Operator, UAE)

Client objective

A Middle-Eastern mobile operator saw the opportunity to serve new customer segments under new brands

Our solution

  • Built a Project Management Office (PMO) and a team that delivered architecture, proposition, operations and finance
  • Segmented the consumer market and developed a comprehensive business case for high-growth niche targeting
  • Developed a new service gateway (MVNE) platform on the client’s core network, adapted to the new brands’ technical requirements, e.g. billing
  • Launched the client’s sub-brand and paved the way for new wholesale models such as MVNO

The impact

Successful new sub-brand launched

Developed a new service delivery platform to launch MVNOs and sub-brands