New mobile service delivers music on the move
(Record Label, Europe)

Client objective

Europe’s largest dance record label wanted to build a mobile service for music lovers

Our solution

  • Segmented customer base into seven music genres
  • Identified service preferences and trends through global research and focus groups
  • Developed a service innovation roadmap incorporating music recommendations, file sharing, social media integration etc.
  • Worked with a leading brand agency to develop mobile branding
  • Negotiated airtime and mobile service rollout with a mobile operator

The impact

Developed a unique mobile music experience.