Europe’s largest dance record label wanted to build a mobile service for music lovers
- Segmented customer base into seven music genres
- Identified service preferences and trends through global research and focus groups
- Developed a service innovation roadmap incorporating music recommendations, file sharing, social media integration etc.
- Worked with a leading brand agency to develop mobile branding
- Negotiated airtime and mobile service rollout with a mobile operator
Developed a unique mobile music experience.