Building banking loyalty using mobile service rewards (Barclays)

The Challenge

A global retail bank wanted to use mobile service innovation to create customer loyalty

Our Solution

  • Developed a comprehensive mobility strategy with a points based loyalty scheme at the core.
  • Profiled the bank’s customer base, identifying churn factors, Benchmarked global best practice reward schemes and MVNO services
  • Modelled scenarios to identify tariffs best suited to subscriber base
  • Built a five-year business case
  • Developed mobile proposition roadmap and architected a payments ecosystem

The Impact

Raised profile of mobility to board

The rewards programme was enhanced and MVNO on the roadmap

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