Facilitated collaboration between a payments service provider and telcos (ACI)

The Challenge

A global, real-time electronic payments and fraud prevention company wanted to win new telco customers in Europe and APAC.

Our solution

  • Developed a series of five high impact thought leadership papers, designing innovative payment models to create new revenue opportunities for the telco market
  • Landscaped the client’s market opportunity, including market size, competition, payment innovations and high-growth geographies
  • Identified specific target prospects and generated sales leads by leveraging our contact network and raising the client’s profile on stage at industry events
  • Redesigned the strategy and storyboard behind the client’s sales collateral, used consistently in client keynote speeches and sales meetings
  • Empowered the marketing and sales team with in-depth industry knowledge, ensuring a self-sustainable framework to maintain a new sales funnel

Impact

The thought leadership series has been a strategic door-opener with client prospects

A significant new sales funnel was developed and pitch meetings were facilitated

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