Launch of a multi-propositioned-commerce loyalty programme (KOÇ Group)

The Challenge

A conglomerate with petrol stations, retail outlets and banking interests wanted to develop its loyalty scheme through a mobility and e-commerce service

Our Solution

  • Designed a customer-centric loyalty scheme that offered airtime as a reward for spending within the client’s group companies and partners
  • Developed an extensive business model including pricing and propositions, coupled with a technical architecture to integrate with existing systems
  • Negotiated airtime rates with local mobile operators while avoiding complex tax burdens
  • Developed a comprehensive go-to-market rollout plan

Impact

Launch of a unique loyalty scheme for over five million customers

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