Developed a millennial sub-brand strategy for American mobile operator (Verizon)
The Challenge
Verizon, the biggest mobile network operator in the USA, wanted to target the millennial segment with a fresh and innovative sub-brand
Our Solution
- Conducted sub-brand and MVNO market landscape and benchmarking study
- Performed a needs analysis for the millennial segment
- Developed a loyalty concept integrated with social media
- Developed a flexible wholesale platform architecture for sub-brands and MVNOs
The Impact
An innovative new sub-brand and platform concept for the USA market
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