Developed a millennial sub-brand strategy for American mobile operator (Verizon)

The Challenge

Verizon wanted to target the millennial segment with a fresh and innovative sub-brand

Our Solution

  • Conducted sub-brand and MVNO market landscape and benchmarking study
  • Performed a needs analysis for the millennial segment
  • Developed a loyalty concept integrated with social media
  • Developed a flexible wholesale platform architecture for sub-brands and MVNOs

The Impact

An innovative new sub-brand and platform concept for the USA market

Get In touch

If you have a requirement you would like to tell us about request a call back below

    join our network