New brand identity for critical communications IoT service provider (Mobius)

The Challenge

A fast growing IoT data provider wanted to overhaul its image and sharpen its positioning among targeted verticals

Our Solution

  • Benchmarked global innovators in adjacent industries to identify compelling messages
  • Established emerging customer needs and market gaps
  • Determined the key attributes that would attract investors

The Impact

Complete facelift of the business – a new brand identity leading to a significant uplift in sales

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