Turning technology into a rich customer engagement platform (SLA Digital)

The Challenge

A mobile application provider had a series of innovative technologies and struggled to convey a clean, user friendly message

Our Solution

  • Developed a customer engagement framework, based on existing technical assets and future roadmap
  • Pioneered Direct Carrier Billing, social media integration and customer analytics into client’s mobile app strategy
  • Crafted and supported pitches to client telco targets

The Impact

A fresh customer engagement framework help open doors with new prospects

Clear sales messaging and go-to-market strategy help build sales funnel (Digitalk)

The Challenge

A technically expert team struggled to get a clear message across and focus its roadmap to support customer needs

Our Solution

  • Developed a product roadmap based on extensive competitive benchmarking.
  • Created impactful go-to-market themes around loyalty, enterprise solutions, payments, social media integration, full MVNO set up, BSS as a service etc
  • Identified and qualified a global target lead list

The Impact

Simplified the sales messaging, created a practical product roadmap and boosted the sales funnel.

Strategy refresh leads to growth in valuation of global BSS platform (Tecnotree)

The Challenge

A global BSS provider experiencing financial difficulties needed to revamp its strategy to future-proof their services portfolio, identify opportunities in new markets, and boost its valuation

Our Solution

  • Analysed the global addressable market and developed an attack plan
  • Benchmarked key competitors and adjacent innovators, identifying go-to-market themes for target segments
  • Built on client’s heritage & developed a ground-breaking new vision

The Impact

Transformation from BSS to a CRM focused business

8x share price increase (market cap to $400m) within the first 12 months of new strategy being implemented

Pivoted a BSS platform to a global IoT player (Teleena)

The Challenge

A European MVNE/ BSS provider wanted to overhaul its technical and sales capabilities to target new global markets, primarily emerging IoT

Our Solution

  • Deployed an interim team covering CCO, sales, operations and wholesale
  • Designed the wholesale strategy and negotiated airtime agreements with multiple international providers
  • Developed a new IoT strategy, redefining sales approach
  • Boosted the global sales funnel, winning numerous strategic accounts across USA, Europe and APAC
  • Developed a compelling information memorandum for investment

The Impact

Won several high profile deals. Secured 35% investment and later full acquisition by Tata (now branded Tata Move)

Developed a millennial sub-brand strategy for American mobile operator (Verizon)

The Challenge

Verizon wanted to target the millennial segment with a fresh and innovative sub-brand

Our Solution

  • Conducted sub-brand and MVNO market landscape and benchmarking study
  • Performed a needs analysis for the millennial segment
  • Developed a loyalty concept integrated with social media
  • Developed a flexible wholesale platform architecture for sub-brands and MVNOs

The Impact

An innovative new sub-brand and platform concept for the USA market

Divested a BSS business unit for a world leader in mobile messaging solutions (Sinch)

The Challenge

Sinch acquired a BSS business and integrated with its core business. After refocusing the business, Sinch decided to divest the business unit.

Our Solution

  • It was essential to identify an acquirer to protect Sinch’s brand in to the future.
  • Developed compelling pitch for investors
  • Reached into RDC’s vast contact network to engage with suitable partners
  • Delivered commercial and technical due diligence data room
  • Developed separate P&L and operations from the core business as a carve out
  • End to end negotiations with shortlisted partners

The Impact

A deal was achieved within 5 months from start for a higher value than expected

Created innovative go-to-market plan for world’s largest multi-country MVNE/A (Plintron)

The Issue

Plintron wanted to reposition itself in the market and required a comprehensive strategy refresh to attract new clients and enter new geographies

The Challenge

  • Performed a comprehensive landscape analysis of competitors, technologies, regulation, customers, etc
  • Developed a fresh strategic vision based on market findings and executive workshops, identifying positioning and target markets
  • Orchestrated a complete revamp of the brand with a comprehensive sales toolkit of collateral

Our Solution

Implemented a robust global GTM strategy and new website launch with new brand identity

Delivered a new mobile service for music lovers on the move (Ministry of Sound)

The Challenge

Europe’s largest dance record label wanted to build a mobile service for music lovers

Our Solution

  • Segmented customer base into seven music genres
  • Identified service preferences and trends through global research and focus groups
  • Developed a service innovation roadmap incorporating music recommendations, file sharing, social media integration etc.
  • Worked with a leading brand agency to develop mobile branding
  • Negotiated airtime and mobile service rollout with a mobile operator

The Impact

Developed a unique mobile music streaming experience.

Launch of a multi-propositioned-commerce loyalty programme (KOÇ Group)

The Issue

A conglomerate with petrol stations, retail outlets and banking interests wanted to develop its loyalty scheme through a mobility and e-commerce service

Our Solution

  • Designed a customer-centric loyalty scheme that offered airtime as a reward for spending within the client’s group companies and partners
  • Developed an extensive business model including pricing and propositions, coupled with a technical architecture to integrate with existing systems
  • Negotiated airtime rates with local mobile operators while avoiding complex tax burdens
  • Developed a comprehensive go-to-market rollout plan

Impact

Launch of a unique loyalty scheme for over five million customers

New brand identity for critical communications IoT service provider (Mobius)

The Challenge

A fast growing IoT data provider wanted to overhaul its image and sharpen its positioning among targeted verticals

Our Solution

  • Benchmarked global innovators in adjacent industries to identify compelling messages
  • Established emerging customer needs and market gaps
  • Determined the key attributes that would attract investors

The Impact

Complete facelift of the business – a new brand identity leading to a significant uplift in sales