Developed a millennial sub-brand strategy for American mobile operator (Verizon)

The Challenge

Verizon wanted to target the millennial segment with a fresh and innovative sub-brand

Our Solution

  • Conducted sub-brand and MVNO market landscape and benchmarking study
  • Performed a needs analysis for the millennial segment
  • Developed a loyalty concept integrated with social media
  • Developed a flexible wholesale platform architecture for sub-brands and MVNOs

The Impact

An innovative new sub-brand and platform concept for the USA market

Launched an MVNO for a major Belgian media player (Telenet)

The Challenge

Telenet wanted to create stickiness with its fixed line and media customers by offering mobility. End to end expertise was needed from mobile operator airtime negotiations to platform architecture to operational rollout

Our Solution

  • Developed full 5 year business case
  • Developed pitch to, and negotiated with, an MNO for wholesale airtime
  • Architected technical and operating infrastructure
  • Designed a OSS/BSS platform
  • Designed convergence proposition roadmap with media and fixed line

The Impact

Hugely successful launch of MVNO, with 900k+ new customers in 2015

Telenet immersed in mobile by acquiring the host operator Base in Q4 2015, and is now majority owned by Liberty Global

Developed a quad-play service proposition for a Spanish cable operator (ONO)

The Challenge

An operator offering TV, landline and broadband services wanted to add mobile to create comprehensive quad-play customer experience

Our Solution

  • Segmented the Spanish home market as the base for the quad-play proposition
  • Developed in-depth 5-year business case and roadmap for the client’s convergence goals
  • Negotiated an exceptional full MVNO airtime agreement
  • Architected the technical and operating infrastructure for the client’s mobile division
  • Conducted the Request for Proposal (RFP) process to select vendors

The Impact

Launched a hugely successful MVNO and reduced fixed subscriber churn

Subsequently acquired by Vodafone as part of a multi-billion EUR deal

Delivered a new mobile service for music lovers on the move (Ministry of Sound)

The Challenge

Europe’s largest dance record label wanted to build a mobile service for music lovers

Our Solution

  • Segmented customer base into seven music genres
  • Identified service preferences and trends through global research and focus groups
  • Developed a service innovation roadmap incorporating music recommendations, file sharing, social media integration etc.
  • Worked with a leading brand agency to develop mobile branding
  • Negotiated airtime and mobile service rollout with a mobile operator

The Impact

Developed a unique mobile music streaming experience.

Launch of a multi-propositioned-commerce loyalty programme (KOÇ Group)

The Issue

A conglomerate with petrol stations, retail outlets and banking interests wanted to develop its loyalty scheme through a mobility and e-commerce service

Our Solution

  • Designed a customer-centric loyalty scheme that offered airtime as a reward for spending within the client’s group companies and partners
  • Developed an extensive business model including pricing and propositions, coupled with a technical architecture to integrate with existing systems
  • Negotiated airtime rates with local mobile operators while avoiding complex tax burdens
  • Developed a comprehensive go-to-market rollout plan

Impact

Launch of a unique loyalty scheme for over five million customers

Developed new flexible platform and launched new sub-brand for undeserved segment (Etisalat)

The Challenge

A Middle-Eastern mobile operator saw the opportunity to serve new customer segments under new brands, and take advantage of widening regulation around MVNOs

Our Solution

  • Built a Project Management Office (PMO) and a team that delivered architecture, proposition, operations and finance
  • Segmented the consumer market and developed a comprehensive business case for high-growth niche targeting
  • Developed a new service gateway (MVNE) platform on the client’s core network, adapted to the new brands’ technical requirements, e.g. billing
  • Launched the client’s sub-brand and paved the way for new wholesale models such as MVNO

The Impact

Successful new sub-brand launched for the Asian sub-continent (Five Sunrise)

A new service delivery platform was implemented across the group to launch future MVNOs, JVs and sub-brands

Building banking loyalty using mobile service rewards (Barclays)

The Challenge

A global retail bank wanted to use mobile service innovation to create customer loyalty

Our Solution

  • Developed a comprehensive mobility strategy with a points based loyalty scheme at the core.
  • Profiled the bank’s customer base, identifying churn factors, Benchmarked global best practice reward schemes and MVNO services
  • Modelled scenarios to identify tariffs best suited to subscriber base
  • Built a five-year business case
  • Developed mobile proposition roadmap and architected a payments ecosystem

The Impact

Raised profile of mobility to board.

The rewards programme was enhanced and MVNO on the roadmap

Developed a convergence growth strategy for a European enterprise service provider (Colt)

The Issue

A Pan-European fixed line enterprise service provider (telephony, broadband, data centres, managed IT) required a mobility solution to enrich its capabilities

Our Solution

  • Implemented a 30-strong mobile team, leveraging our extensive network
  • Identified high-growth buying trends and convergence requirements from enterprise customers
  • Strengthened the go-to-market strategy through benchmarking and differentiating from competitors
  • Developed a roadmap for the client’s unified communication and collaboration service

Impact

Improved win rates with enterprise customers

Added mobility to the portfolio, with flexible operating platform

3-5 year unified communications roadmap implemented