Turning technology into a rich customer engagement platform (SLA Digital)

The Challenge

A mobile application provider had a series of innovative technologies and struggled to convey a clean, user friendly message

Our Solution

  • Developed a customer engagement framework, based on existing technical assets and future roadmap
  • Pioneered Direct Carrier Billing, social media integration and customer analytics into client’s mobile app strategy
  • Crafted and supported pitches to client telco targets

The Impact

A fresh customer engagement framework help open doors with new prospects

Clear sales messaging and go-to-market strategy help build sales funnel (Digitalk)

The Challenge

A technically expert team struggled to get a clear message across and focus its roadmap to support customer needs

Our Solution

  • Developed a product roadmap based on extensive competitive benchmarking.
  • Created impactful go-to-market themes around loyalty, enterprise solutions, payments, social media integration, full MVNO set up, BSS as a service etc
  • Identified and qualified a global target lead list

The Impact

Simplified the sales messaging, created a practical product roadmap and boosted the sales funnel.

From device manufacturer to customer engagement platform (STK)

The Challenge

A device manufacturer wanted to secure investment and define its market position with a proprietary device management and loyalty software

Our Solution

  • Established customer trends for loyalty and hardware
  • Developed an innovative proposition combining core manufacturing assets with new software capabilities
  • Identified potential investors from our network and beyond
  • Crafted an engaging investor pitch

The Impact

A new market device management and customer engagement software was pioneered. This in turn lead to investment being secured.

Strategy refresh leads to growth in valuation of global BSS platform (Tecnotree)

The Challenge

A global BSS provider experiencing financial difficulties needed to revamp its strategy to future-proof their services portfolio, identify opportunities in new markets, and boost its valuation

Our Solution

  • Analysed the global addressable market and developed an attack plan
  • Benchmarked key competitors and adjacent innovators, identifying go-to-market themes for target segments
  • Built on client’s heritage & developed a ground-breaking new vision

The Impact

Transformation from BSS to a CRM focused business

8x share price increase (market cap to $400m) within the first 12 months of new strategy being implemented

Pivoted a BSS platform to a global IoT player (Teleena)

The Challenge

A European MVNE/ BSS provider wanted to overhaul its technical and sales capabilities to target new global markets, primarily emerging IoT

Our Solution

  • Deployed an interim team covering CCO, sales, operations and wholesale
  • Designed the wholesale strategy and negotiated airtime agreements with multiple international providers
  • Developed a new IoT strategy, redefining sales approach
  • Boosted the global sales funnel, winning numerous strategic accounts across USA, Europe and APAC
  • Developed a compelling information memorandum for investment

The Impact

Won several high profile deals. Secured 35% investment and later full acquisition by Tata (now branded Tata Move)

Developed a millennial sub-brand strategy for American mobile operator (Verizon)

The Challenge

Verizon wanted to target the millennial segment with a fresh and innovative sub-brand

Our Solution

  • Conducted sub-brand and MVNO market landscape and benchmarking study
  • Performed a needs analysis for the millennial segment
  • Developed a loyalty concept integrated with social media
  • Developed a flexible wholesale platform architecture for sub-brands and MVNOs

The Impact

An innovative new sub-brand and platform concept for the USA market

Created wholesale platform for major African operator (MTN)

The Challenge

A mobile operator wanted to win market share by developing a wholesale platform to launch sub-brands and MVNOs

Our Solution

  • Assessed customer trends and benchmarked competitors to identify market and capability gaps
  • Developed short and long-term wholesale proposition roadmap
  • Devised wholesale platform architecture to sit alongside the operator’s core business
  • Selected best fit MVNE partner
  • Implemented a PMO and team covering architecture, proposition, operations, regulation, finance etc.
  • Drafted legal agreements for MVNO partners and vendors

The Impact

Created a new architecture more efficiently and faster than originally planned, facilitating the launch of new segmented propositions

Acquisition expands IoT platform into connectivity and value added services (Wireless Logic)

The Challenge

An IoT platform provider wanted to expand its technical capability to offer greater call control and flexible pricing. This was to be achieved by a sales enablement and M&A strategy

Our Solution

  • Developed a full-MVNO concept through core network infrastructure and MNO wholesale negotiations
  • Identified acquisition opportunities and performed due diligence
  • Devised a global airtime wholesale strategy, rationalised agreements and negotiated exceptional deals
  • Developed a sales enablement toolkit to target key verticals

The Impact

A full-MVNO model was launched with exceptional airtime agreements.

A number of acquisitions were made and the company achieved a huge valuation uplift to over £1bn.

Launched an MVNO for a major Belgian media player (Telenet)

The Challenge

Telenet wanted to create stickiness with its fixed line and media customers by offering mobility. End to end expertise was needed from mobile operator airtime negotiations to platform architecture to operational rollout

Our Solution

  • Developed full 5 year business case
  • Developed pitch to, and negotiated with, an MNO for wholesale airtime
  • Architected technical and operating infrastructure
  • Designed a OSS/BSS platform
  • Designed convergence proposition roadmap with media and fixed line

The Impact

Hugely successful launch of MVNO, with 900k+ new customers in 2015

Telenet immersed in mobile by acquiring the host operator Base in Q4 2015, and is now majority owned by Liberty Global

Created innovative go-to-market plan for world’s largest multi-country MVNE/A (Plintron)

The Issue

Plintron wanted to reposition itself in the market and required a comprehensive strategy refresh to attract new clients and enter new geographies

The Challenge

  • Performed a comprehensive landscape analysis of competitors, technologies, regulation, customers, etc
  • Developed a fresh strategic vision based on market findings and executive workshops, identifying positioning and target markets
  • Orchestrated a complete revamp of the brand with a comprehensive sales toolkit of collateral

Our Solution

Implemented a robust global GTM strategy and new website launch with new brand identity