Sub-branding: Building the fast-track

Suspendisse ac fringilla orci. Etiam enim nisl, placerat eget pretium vitae

In TMT, many service providers are seeing stagnating or crumbling numbers of subscribers. In this paper, we dive into the sub-brand strategies that operators have used and will be using to connect to new customer segments. Highlights: segmentation and sizing of the biggest sub-brand models, successful differentiation such as OTT content and customer care functionality.


See All

Get In touch

If you have a requirement you would like to tell us about request a call back below

    join our network