Tony Matharu

Senior Consultant

Tony has over 20 years of experience launching customer relationship management (CRM), loyalty schemes and products for major airlines, telcos, clothing brands and media companies. Tony delivers by quickly understanding the brand and its customer and employees; then he applies holistic people-oriented frameworks, methodologies and toolkits to implement and integrate new technologies and solutions and deliver optimised customer experiences.

His end-to-end programme delivery, from design to launch, has helped clients achieve rapid, visible performance improvements, including increasing customer lifetime value and in parallel reducing customer acquisition costs.

Tony has designed and implemented frequent flyer programmes for Etihad Airways, British Airways and Iberia Airways, developed a youth loyalty programme for Burgan Bank (Kuwait) and launched innovative telecoms products for Tesco, Virgin Media and Tiscali. For the World’s second largest sports brand, he designed and executed a global marketing initiative that delivered 1.5 million app downloads in the first six months. He has degrees in Urban Studies from the University of Toronto (University College) and from the School of Applied Geography, Ryerson University (Toronto, Canada).

Key topics & skills:

  • Loyalty
  • Programme management
  • Strategy
  • Innovation roadmaps